Behind The Scenes with Pavers
Posted by Pavers Blog Team on
For Pavers’ latest photoshoot, we took to the great outdoors to make the most of what our stunning surroundings have to offer. Taking the team to the remarkable North Yorkshire moors, we set up camp for the day capturing beautiful shots using the rugged rural landscape. Drawing inspiration from our unspoilt setting, the latest imagery and videography will be the perfect way to present some of our cosy winter offerings. Come see behind the lens of what we got up to!
"It is always great getting to take our fantastic product on a location shoot and see it out and about. The North Yorkshire moors were the perfect backdrop to showcase our latest Autumn Winter collection."
"Location photography is now a regular part of what the Creative team produce around our catalogue schedule every season. To keep catalogues looking fresh and interesting we produce new imagery for each catalogue in the studio mainly, but for further interest and seasonality we shoot every 4-6 weeks on location to produce some stand out imagery that can also be used on social media, emails and online. We look over the catalogue pages and decide, based on product and the season, what theme we will shoot. For example country, city, in a home or on a beach. Stock is selected and picked ready to be taken with us on location, we then travel to site for the day and shoot options with foot models along with still life options which can show our colour ranges and are more transferable across different areas of marketing. Once the shoot is complete we spend many hours retouching and finalising the images ready to be used."
Russ, Head of Creative